Building Toward the Future


A New Day for Gift Planning


eMarketer of the Year Award

Stephanie Judson

President, South Dakota Community Foundation

Congratulations to Stephanie Judson, President, South Dakota Community Foundation for winning the coveted 2021 eMarketer of the Year Award. Stephanie and her team have used Crescendo's GiftLegacy tools and services since 2007 and they raised over $170M in gifts in 2020.

Our total gifts over the past five years having exceeded $350 million!

Best GiftLegacy Website Award

The Best GiftLegacy Website Award was presented to Mercy Ships. Their gift planning website builds an interesting flow of content with creative use of shapes and overlapping imagery. A smart blend of iconography, memorable photographs and bold accent colors all work to emphasize their messaging. Congratulations also to Air Force Academy Foundation and Music Academy of the West who received Honorable Mention in the website category.

Mercy Ships
Air Force Academy Foundation
Music Academy of the West

Best GiftLegacy Literature Award

The Best GiftLegacy Literature Award was presented to Rutgers University Foundation for their beautifully branded suite of marketing materials. Their literature blends together bold typography, large student photography and unique geometric accents to create a modern look that is captivating, easy-to-read and builds a cohesive story across multiple pieces. Honorable Mention in this category was awarded to University of the Incarnate Word and Children's Medical Center Foundation.

Rutgers University Foundation
University of the Incarnate Word
Children's Medical Center Foundation

Best GiftLegacy Mission Video Award

The Best GiftLegacy Mission Video Award was awarded to Occidental College. Their video features a wonderful mix of live video and photography that bring to life student activities and campus culture. Additionally, their video features excellent visual explanations of the many gift planning tools available. Honorable mention was given to ReSurge International and Palm Health Foundation for their creative mission videos.

GiftLeader Award

Phil Purcell

Director of Planned Giving, The Salvation Army Central Territory

Congratulations to Phil Purcell, The Salvation Army Central Territory Director of Planned Giving and recipient of the 2021 GiftLeader Award. Phil is Editor of Planned Giving Today, served on the boards of ACGA and NACGP and is a popular speaker. The GiftLeader award recognizes his excellent lifetime impact on philanthropy.

Past eMarketer Award Winners

2020 eMarketer Award

Elizabeth Ayers

Executive Director of Gift Planning, The University of North Carolina at Chapel Hill

2019 eMarketer Award

Kimberly Jetton

Director for Planned Giving, Archdiocese of Los Angeles

2018 eMarketer Award

Karla Aho

Direct for Gift Planning, Michigan Technological University

2017 eMarketer Award

Tammy Wernke

Assistant Director, Gift Planning, The University of Cincinnati Foundation

2016 eMarketer Award

Theresa Curry

Senior Director of Gift Planning, University of New Hampshire

2015 eMarketer Award

Julie Heggeness

Executive Director, Gift Planning, Hoag Hospital Foundation

2014 eMarketer Award

David Moore

Assistant Vice President, Legacy Planning, Chapman University

2013 eMarketer Award

Kathleen Bowman

Director of Development, Planned Giving, Purdue University

Past GiftLeader Award Winners

2020 GiftLeader Award

Glenn Pittsford

Vice President for Gift Planning, Texas A&M Foundation

2019 GiftLeader Award

Brian Sagrestano

Founder, Gift Planning Development, LLC

2018 GiftLeader Award

Russell James

Professor of Charitable Financial Planning, Texas Tech University

2017 GiftLeader Award

Paul Schervish

Professor Emeritus of Sociology & Founder of the Center on Wealth and Philanthropy, Boston University

2016 GiftLeader Award

Winton Smith

Charitable Estate Attorney, Speaker & Principal Instructor